1. Identify Your Target MarketFirst things first, you need to identify your target market so that you know who you are building your community around. What is their personality like? How do they engage with businesses? Where can they be found? These are all questions you can be asking yourself.
2. Create a Strong Brand
Your brand is what represents you and what others will be attracted to. Your brand needs to align with your target market so that they feel compelled to support you and engage with your business.
3. Social Media
Using social media, such as Instagram, to engage with your clients, share images and allowing others to make comments or ask questions on your content is perhaps one of the easiest ways to build a community. Be sure to always reply to comments and messages to let your followers know that you care.
4. Create an Email List
An email list is another great way to reach out to your followers and engage with them in a meaningful way. Keep them up to date on what is going on with your businesses, sales, new products etc.
5. Write Blog Posts
Writing blog posts can help present valuable information, educate your followers as well as boost your SEO so that more people will be able to find your website.
6. Use First Person Language
When you are posting on social media, sending out to your email list or writing a blog post consider writing in the first person in order to create a personal and relatable element to your brand. This can help develop your brand's personality.
7. Get Involved With the Local Community
If possible, get involved with your local community by attending or hosting events, donating profits to charities or supporting your community in some way. Get creative!
Host a giveaway on your social media to get your followers excited, engaging with you and spreading the word about your business.
9. Reward Loyal Members
Reward your loyal customers by sending them discount codes, small free gifts or first dibs on new products. Let them know that you care and appreciate them!
10. The Little Things
Don't be afraid to go a step further for your customers. Things like little extra gifts with their products, handwritten notes, follow up emails etc will help your community feel looked after and cared about.
There you have it, 10 Ways to Build Community around your Business. We'd love to hear from you on