If there is one thing that seems to stump small business owners, it's writing an "About Me" page. Writing an engaging about me page not only helps your clients get to know you, but becomes your brand and sets expectations on what your business is about. Honestly, I feel like there isn't enough importance on an about me page, as it can literally mean booking that interested client or not. Remember your vibe attracts your tribe and that's exactly what your about me page should be doing - captivating your ideal clients attention and making them think "yes, you're exactly what I've been looking for!"
1. Share Your Personality
Here's the thing, nothing is going to work better for your business than being you and in alignment with your values. By sharing what makes you, you not only will it be effortless to engage with your clients but it will differentiate you from everyone else. Share what makes you unique and show off your personality.
2. Write in First Person
The easiest way to share your personality is to write in the first person, and how you would normally talk. Don't over think it and simply write as if you were speaking with a friend. The goal here is to get your clients to know, like and trust you, while still being in integrity with who you are.
3. Set Expectations
By sharing about you, you can help set expectations about what it is you have to offer, what your clients will benefit from working with you and what they have to look forward to.
4. Share Your Mission
Why do you do what you do? What makes you passionate about your business? Share why you created your business, what makes it so important to you and what you hope it helps others achieve.
5. Have a Professional Head Shot
It's also important to include a professional headshot in your about me page that shows the real you, is welcoming and has eye contact with the camera so that clients really feel like you are personally talking to them.
6. Include a Call to Action
At the bottom of your about me page it's essential that you include a call to action and link back to somewhere else on your website. What do you want your clients to do once they have gotten to know you better - go shopping? Shoot you an email? Book directly? It's up to you to guide them on where they should head next.
There you have it, "How to Write an Engaging About Me Page for your Small Business". We'd love to hear from you on